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The specific purposes of this study are that ; 1) to investigate the distinguished selection attributes on performance of Japanese chain restaurant according to general characteristics of the respondent ; 2) to find out relationships between selection attributes on performance for Japanese restaurant and customer´s satisfaction. Frequency analysis, one-way ANOVA, reliability analysis, factor analysis, multiple regression were used to analyze the data. Total 350 questionnaires were distributed and 312 were replied(89.14%). Selection attributes on performance for Japanese chain restaurant was divided into 7 factors. There are Factor1 "Store Image & Kindness", Factor2 "Sanitation & Taste", Factor3 "Approximation & Children´s Menu", Factor4 "Delivery & Business Hours", Factor5 "Food Quantity & Korean Food", Factor6 "Service & Parking", Factor7 "Price & Publicity", Monthly income, eating-out expense per once and type of companion have significant influences on selection attributes for performance. Customer´s total satisfaction is significantly affected by selection attributes on performance. Factor7 "Price & Publicity" has the most significant influence on customer´s satisfaction. We expect that the result can be used to provide basic information to plan marketing strategies, and take improved customer´s satisfaction for Japanese chain restaurant.
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